Official Master Degree in Event Organisation, Protocol and Institutional Relations

The Master’s Degree in Event Organisation, Protocol and Institutional Relations (MST for its initials in Spanish), imparted by the Mediterranean Institute for Protocol Studies (IMEP), is an official post-graduate programme oriented to the scientific and professional context which has as its aim to provide the exercise of professionals and researchers in Event Organisation, Protocol and Institutional Relations not only with a corpus but also with competence.

Students will be able to choose the study modality best suited to their needs, distance or face-to-face. Both modalities follow the same syllabus and pursue the same aims, endowing the students with the same competences.

Our theoretical preparation and practical training programmes are oriented towards the development of the skills needed for professionals in Event Organisation, Protocol and Institutional Relations to become value creators in public institutions as well as in private corporations.

Apart from supplying theoretical knowledge for those who choose the professional branch, the MST provides chances for professional practice periods that can complement students’ training in an experiential way, thus enabling them to acquire first-hand knowledge about the competences inherent to their working position.

  • Director: Juan Antonio Sánchez
  • Tipo de título: Official Master
  • Modality: Face to face or distance
  • Place: IMEP Headquarters Alicante
  • Start: October
  • Duration: 1 year
  • Price: Distance: desde 466,67€/month (financing without interest 12 months)

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    Job Possibilities

    Event Manager

    Event Manager

    Protocol Manager/Head of Protocol

    Protocol Manager/Head of Protocol

    Communication Manager

    Communication Manager

    Management of Spaces for Events

    Management of Spaces for Events

    Other Job Possibilities

    • Technical Expert in Institutional Relations, public affairs and lobbying
    • Head of Cabinet/Cabinet Manager
    • Manager of Sporting and Cultural Events, Conferences, Fairs
    • Protocol and Event Organisation Consultant/Advisor
    • Institutional Relations Manager
    • Congress Organiser
    • Protocol Technical Experts and Coordinators
    • Protocol consultant
    • Technical Expert in Production/Production Coordinator

    Teaching guides

    CompulsoryOptionalEnd-of-degree ProjectTotal
    42 créditos ECTS6 créditos ECTS12 créditos ECTS60 créditos ECTS
    Institutional Relations subject

    Subject: Institutional relations, lobby and public affairs

    Teacher: Paco Sanjuan - Doctor
    Type: Required Créditos: 4.5 ECTS

    Subject: Political, economic and social context

    Teacher: Virgilio Candela - Doctor
    Type: Required Créditos: 4.5 ECTS

    Subject: Institutional Protocol

    Teacher: Mª Del Carmen Portugal - Doctora
    Type: Required Créditos: 4.5 ECTS

    Subject: International and business protocol. The role in public and corporate diplomacy

    Teacher: Juan Antonio Sánchez - Doctor
    Type: Required Créditos: 4.5 ECTS

    Subject: communication skills, EMPOWERMENT AND PERSONAL BRAND

    Teacher: Miguel Molina - Doctor
    Type: Required Créditos: 4.5 ECTS
    Event Organisation Subject

    Subject: Value-generating events in the creation, management and communication of relational brands

    Teacher: Juan Antonio Sánchez - Doctor
    Type: Required Créditos: 4.5 ECTS

    Subject: Integrated event management. Generation of ideas and creativity applied to event organisation

    Teacher: Carlos Garulo - Doctor
    Type: Required Créditos: 4.5 ECTS

    Subject: Tourist events and destination brands: strategy, design and production

    Teacher: Mª José Cerdá - Doctor
    Type: Required Créditos: 6 ECTS

    Subject: Applied innovation, design and project management in event marketing and communication

    Teacher: Miguel Ángel Bango - Doctor
    Type: Required Créditos: 4.5 ECTS
    Firm Itinerary Option subjects

    Subject: Internships in companies

    Teacher: Paula González - Doctora
    Type: Required Créditos: 6 ECTS

    Subject: End-of-Master’s Project

    Teacher: Juan Antonio Sánchez - Doctor
    Type: Required Créditos: 12 ECTS
    Research Itinerary Option subjects

    Subject: New Research Trends in Organization of Events, Protocol and Institutional Relations

    Teacher: Juan Antonio Sánchez - Doctor
    Type: Required Créditos: 6 ECTS

    Subject: End-of-Master’s Project

    Teacher: Juan Antonio Sánchez - Doctor
    Type: Required Créditos: 12 ECTS

    Information about the Degree


    As is laid down by Royal Decree 1393/2007:

    Access to official Master’s Degrees will require having a Spanish official university degree or another issued by a higher education institution from the European Higher Education Area which provide access to master’s degrees in the country that issues the qualification.
    Access will likewise be allowed for graduates from educational systems outside the European Higher Education Area without needing to endorse their qualifications, after the verification by the University that those qualifications accredit a training level equivalent to that of Spanish official university degrees, and that they provide access to master’s degrees in the country that issues the qualification. Access by this means will under no circumstances imply the endorsement of the previous qualification owned by the interested person or its recognition for purposes other than taking this Master’s Degree.


    The following aspects will be taken into account for student admission purposes:

    1) Adaptation of the qualification to the Master’s areas of knowledge. It will have a total weight of 30% in the final assessment.

    2) Personal academic record. It will have a total weight of 10% in the final assessment. The marks obtained in the degree will be taken into account.

    3) Curriculum vitae. It will have a total weight of 10% in the final assessment.

    4) Activities of a scientific-professional nature suited to the syllabus proposed in the Master’s Degree. It will have a total weight of 20% in the final assessment.

    5) Explanatory Application: It will have a total weight of 30% in the final assessment. Attention will be paid both to the candidate’s motivation to attend the Master’s and the adaptation of that candidate’s expectations to the requirements needed to complete it.

    Number of places offered: 30

    Access and admission requirements will be evaluated by a Student Admission Committee formed by the Head of Studies, the Master’s Management and the Secretary’s Office that will prepare a list of admitted and excluded students, along with a waiting list.


    The Syllabus of the Official Master’s Degree in Event Organisation, Protocol and Institutional Relations has a teaching load of 60 credits, distributed into two semesters.

    Of those 60 credits, 42 correspond to the first semester, dedicated to learning and studying professional skills and to the most technical subjects associated with Event Organisation, Protocol and Institutional Relations.

    In the remaining 18 credits, students can carry out internships in companies or the research practicum, according either to the professional orientation or to the line of research that they select, and the preparation of an End-of-Master’s Project.

    The master’s programme consists of 3 modules: Compulsory; Specific; and Deepening

    Compulsory Module

    This module contains the advanced social and professional skills for the training of a high-performance team manager, and Event Organiser or a Protocol and Institutional Relations manager in the exercise of their duties. These are essential training contents for students, since that knowledge allows them to competently approach the professional exercise that this Master’s Degree requires. It refers to the compulsory subject called Managerial Skills.

     Specific Module

    This module contains the specific knowledge associated with the fields of Event Organisation, Protocol and Institutional Relations. It is divided into three subjects with a total of 35.5 credits: Event Organisation; Protocol; and Institutional Relationships, which correspond to the contents of the aforementioned areas of knowledge. These subjects are developed during the first semester.

    Deepening Module

    It gives students the chance to choose a professional orientation for their Master’s, offering them internships in companies, or a research orientation, with the possibility to take a research-based subject. In both cases, students will have to take the subject known as End-of-Master’s Project. The total number of ECTS credit that a student must pass is 18.

    The student will give value to the knowledge acquired during the MST through the implementation of a proposal related to Event Organisation, Protocol or an Institutional Relations Programme.

    The TFM will be assessed by means of an oral public test after the student has passed at least 75% of the Master’s credits.

    The student will be supervised by lecturers of this Master’s Degree, and the project will be defended before an evaluating board that will be determined by the Master’s management. The presentation and defence of the project, along with the fulfilment of the minimum requirements, will be a necessary condition to achieve this qualification.

    A wide number of varied topics is offered so that students’ needs can be met. The different research topics or lines offered for students to carry out their TFM will be in keeping with the curricular development selected during the teaching/study period.

    General Competences

    • Developing the organisation, planning and decision-making capacity
    • Training students in the development of professional managerial skills
    • Acquiring knowledge related to leadership and negotiation which helps to manage multidisciplinary work teams
    • Acquisition of theoretical-practical knowledge that improves the development of any type of event
    • Analytical and critical capacity to define protocol-related actions and situations which do not favour a good interrelationship between different institutions
    • Ability to innovate in the development of new lines, events and products
    • Knowledge of modern audiovisual tools linked to event production
    • Ability to communicate the knowledge acquired orally and in writing
    • Ability to collect, transcribe, analyse and evaluate data and information and to generate new knowledge
    • Adequate understanding of administrations, firms, institutions, public bodies and organisations in general, regulations and procedures needed to carry out events and other activities associated with Protocol and Institutional Relations

    Specific Competences

    • Ability to identify and become aware of problems specific to integrated event management as well as to apply and develop original solutions and ideas to sort out these problems
    • Showing a reasonable degree of critical sense and intellectual curiosity about the new strategies which have emerged to establish good understanding across organisations
    • Ability to improve the professional skills and resources aimed at corporations’ development and innovation
    • Ability to know the state of the art of research in the fields of event organisation, protocol and institutional relations
    • Ability to organise the flow of generation, evaluation and selection of ideas and to apply them to integrated event management innovatively
    • Capacity for the identification of different leadership styles and the discovery of new working habits which may prove useful to initiate a high-performance work team’s development process
    • Ability to adapt the knowledge acquired in protocol matters to the definition of new problems and the analysis of the effects they have on mediation between states
    • Capacity for the step-to-step planning and development of a research project about event organisation, protocol or institutional relations, dominating techniques to draw up expository, interpretive, demonstrative and executive reports
    • Designing, developing and assessing the organisation of an event in an advanced way, taking into account the progress made in the context of protocol and institutional relations
      Ability to recognise the influence and importance of protocol as a tool for the proper development of understanding between states and to successfully implement actions which seek to achieve that aim
    • Ability to recognise and stress the link between innovation and creativity and its influence on event development
    • Having the capacity to know and apply the most suitable protocol tools for the completion of an organisation’s aims, thus approaching the creation, implementation and evaluation of decision-making from a strategic point of view.
    • Student’s ability to familiarise with personal brand creation tools in order to acquire a personal positioning towards the achievement of any aim
    • Getting to know and adapting to the duties of Protocol and Events professionals when it comes to professional ethics.
    • Knowing how to apply evaluation models in event organisation and how to select the data collection instruments best suited to each case
    • Ability to develop communication strategies favouring institutional relationships and event organisation
    • Showing an interest in continuous learning, knowledge updating and permanent vocational training both in research and in the professional sphere
    • Being able to know firms and the protocol specific to this field, endeavouring to apply protocol-related techniques, seeking the necessary innovations and their relationship with official institutional events.

    Place reservation

    The period to reserve a place in this Degree is fixed between January and Juny.

    The place reservation payment will only be refunded in the event that a student should prove lack of compliance with the university access requirements, or due to serious personal reasons, in which case the centre will assess the continuity of payments.

    Documentation to be submitted: photocopy of valid DNI [(Spanish) National Identity Document] or passport, a certified copy of the academic qualification and the payment slip for place reservation which must be sent by registered postal mail to the Technical Secretary’s Office of IMEP (


    Fill in the form and send it to

    • Face-to-face modality lessons are imparted: afternoon hours (15h a 20h)
    • Lessons will be taught at IMEP Alicante Headquarters – C/ Arzobispo Loaces, 3 03003 Alicante.
    •  The classroom where lessons are imparted is: 3th Floor

    *Note: IMEP reserves the right to modify class venues and timetables for justified reasons.

    Who it is addressed to

    This post-graduate programme is aimed both at students and at professionals:

    Students: Students who have taken official studies in communication or marketing areas and wish to continue their studies and specialise in the area of Event Organisation, Protocol and Institutional Relations. Studies of degrees such as Advertising and Public Relations, Corporate Communication, Marketing, Tourism… constitute a key profile in this Master’s Degree.

    Students of the Official Degree in Event Organisation, Protocol and Institutional Relations will be able to complement their studies with the option of the research line where they can acquire the skills and tools required for research documentation and dissemination.

    Because of its multidisciplinary nature, this MST is addressed to those graduates who want to complement their training in the field of Institutional Relations. It turns out to be a perfect complement for degrees such as Law, Political Science, Anthropology…

    Event Organisation Professionals, Communication and Public Relations Consultants, Diplomacy professionals, Technical Experts of Public Institutions, Assistants and administrative staff in companies, Managing Directors (CEOs)… as well as those professionals interested in understanding the processes involved in the organisation and execution of any type of Event and its Protocol, together with Institutional Relations as the discipline in charge of establishing strategies for the transmission of lawful interests to Public Administrations.

     – Delegada Máster Oficial –

    Modalities of the Degree

    Face to face modality

    • Lessons are imparted Alicante
    • English lessons twice a week
    • You will be trained to obtain the Oxford English Official Certificate
    • The Official Master price includes the fees both for the exam and for the training

    Distance Modality

    • Live lessons: you will be able to attend masterclasses in real time or watch them recorded.
    • Virtual Campus: Our virtual campus remains open 365 days a year, 24 hours a day
    • Personal tutor: you will never be alone; an individual follow-up of your evolution will be carried out from the very first day
    • Face-to-face exams: you will only have to come on the dates when official exams are held
    • Guaranteed practice periods: you will carry out your internships in companies through an agreement with Elche Miguel Hernández University during the last year of the degree

    Interesting Links

    Master enrolment form
    Consult all the information on official scholarships
    This formative programme does not permit to carry out ERASMUS
    Consult all the information about IMEP’s own financial aid programme
    Download all the information about the degree