Official Master Degree in Event Organisation, Protocol and Institutional Relations


The Master’s Degree in Event Organisation, Protocol and Institutional Relations (MST for its initials in Spanish), imparted by the Mediterranean Institute for Protocol Studies (IMEP), is an official post-graduate programme oriented to the scientific and professional context which has as its aim to provide the exercise of professionals and researchers in Event Organisation, Protocol and Institutional Relations not only with a corpus but also with competence.

Students will be able to choose the study modality best suited to their needs, distance or face-to-face. Both modalities follow the same syllabus and pursue the same aims, endowing the students with the same competences.

Our theoretical preparation and practical training programmes are oriented towards the development of the skills needed for professionals in Event Organisation, Protocol and Institutional Relations to become value creators in public institutions as well as in private corporations.

Apart from supplying theoretical knowledge for those who choose the professional branch, the MST provides chances for professional practice periods that can complement students’ training in an experiential way, thus enabling them to acquire first-hand knowledge about the competences inherent to their working position.

  • Director: Diana Rubio
  • Tipo de título: Official Master
  • Modality: Face to face or distance
  • Place: IMEP Headquarters Alicante or Madrid
  • Start: October 2019
  • Duration: 1 year
  • Price: Face to face: 6.090€ | Distance: 5.100€ (financing without interest)

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Job Possibilities

Event Manager

Event Manager

Protocol Manager/Head of Protocol

Protocol Manager/Head of Protocol

Communication Manager

Communication Manager

Management of Spaces for Events

Management of Spaces for Events

Other Job Possibilities

  • Technical Expert in Institutional Relations, public affairs and lobbying
  • Head of Cabinet/Cabinet Manager
  • Manager of Sporting and Cultural Events, Conferences, Fairs
  • Protocol and Event Organisation Consultant/Advisor
  • Institutional Relations Manager
  • Congress Organiser
  • Protocol Technical Experts and Coordinators
  • Protocol consultant
  • Technical Expert in Production/Production Coordinator

Teaching guides

Compulsory Optional End-of-degree Project Total
36 créditos ECTS 12 créditos ECTS 12 créditos ECTS 60 créditos ECTS
PROTOCOL SUBJECT (COURSE 2019-2020)

Subject: Institutional Protocol

Type: Required Créditos: 4.5 ECTS

Subject: International Protocol and Protocol in the company. Your role in Public Diplomacy and Corporate Diplomacy

Type: Required Créditos: 4.5 ECTS
MANAGERIAL SKILLS SUBJECT (COURSE 2019-2020)

Subject: COMMUNICATIVE SKILLS, EMPOWERMENT AND PERSONAL BRAND

Type: Required Créditos: 4.5 ECTS
Event Organisation Subject (19.5 ECTS)

Subject: Value-generating events in the creation, management and communication of relational brands

Teacher: Alba Martinez - Doctor
Type: Required Créditos: 4.5 ECTS

Subject: Integrated event management. Generation of ideas and creativity applied to event organisation

Teacher: Laura Herrero - Doctor
Type: Required Créditos: 4.5 ECTS

Subject: Tourist events and destination brands: strategy, design and production

Type: Required Créditos: 6 ECTS

Subject: Applied innovation, design and project management in event marketing and communication

Type: Required Créditos: 4.5 ECTS
Managerial Skills Subject (13.5 ECTS )

Subject: Creation and management of high-performance teams

Teacher: Antonio Bolaños - Graduate
Type: Required Créditos: 4.5 ECTS

Subject: Communicative Skills, Empowerment and Personal Brand

Teacher: Carmen López - Doctor
Type: Required Créditos: 4.5 ECTS

Subject: THE LAWS THAT GOVERN THE PROCESSES OF PERSUASION: THE VERBAL AND NOT VERBAL COMMUNICATION AND THE UT. REC. AUDIOVIS

Teacher: Bernabé Aldeguer - Doctor
Type: Required Créditos: 4.5 ECTS
Protocol subject (9 ECTS )

Subject: Public policies as a mediation tool in the State Administration

Teacher: Bernabé Aldeguer - Doctor
Type: Required Créditos: 4.5 ECTS

Subject: Protocol at the service of organisational strategies

Teacher: Diana Rubio - Doctor
Type: Required Créditos: 4.5 ECTS
Institutional Relations subject (4.5 ECTS )

Subject: Institutional Relations and their role in the new Public Diplomacy

Teacher: Ana Tomás - Doctor
Type: Required Créditos: 4.5 ECTS
Firm Itinerary Option subjects (24 ECTS)

Subject: Internships in companies

Teacher: Diana Rubio - Doctora
Type: Required Créditos: 6 ECTS

Subject: End-of-Master’s Project

Teacher: Diana Rubio - Doctor
Type: Required Créditos: 12 ECTS
Research Itinerary Option subjects (24 ECTS)

Subject: New Research Trends in Organization of Events, Protocol and Institutional Relations

Teacher: Diana Rubio - Doctor
Type: Required Créditos: 6 ECTS

Subject: End-of-Master’s Project

Teacher: Diana Rubio - Doctor
Type: Required Créditos: 12 ECTS

Information about the Degree

Access

As is laid down by Royal Decree 1393/2007:

Access to official Master’s Degrees will require having a Spanish official university degree or another issued by a higher education institution from the European Higher Education Area which provide access to master’s degrees in the country that issues the qualification.
Access will likewise be allowed for graduates from educational systems outside the European Higher Education Area without needing to endorse their qualifications, after the verification by the University that those qualifications accredit a training level equivalent to that of Spanish official university degrees, and that they provide access to master’s degrees in the country that issues the qualification. Access by this means will under no circumstances imply the endorsement of the previous qualification owned by the interested person or its recognition for purposes other than taking this Master’s Degree.

Admission

The following aspects will be taken into account for student admission purposes:

1) Adaptation of the qualification to the Master’s areas of knowledge. It will have a total weight of 30% in the final assessment.

2) Personal academic record. It will have a total weight of 10% in the final assessment. The marks obtained in the degree will be taken into account.

3) Curriculum vitae. It will have a total weight of 10% in the final assessment.

4) Activities of a scientific-professional nature suited to the syllabus proposed in the Master’s Degree. It will have a total weight of 20% in the final assessment.

5) Explanatory Application: It will have a total weight of 30% in the final assessment. Attention will be paid both to the candidate’s motivation to attend the Master’s and the adaptation of that candidate’s expectations to the requirements needed to complete it.

Number of places offered: 30

Access and admission requirements will be evaluated by a Student Admission Committee formed by the Head of Studies, the Master’s Management and the Secretary’s Office that will prepare a list of admitted and excluded students, along with a waiting list.

Planning

The Syllabus of the Official Master’s Degree in Event Organisation, Protocol and Institutional Relations has a teaching load of 60 credits, distributed into two semesters.

Of those 60 credits, 42 correspond to the first semester, dedicated to learning and studying professional skills and to the most technical subjects associated with Event Organisation, Protocol and Institutional Relations.

In the remaining 18 credits, students can carry out internships in companies or the research practicum, according either to the professional orientation or to the line of research that they select, and the preparation of an End-of-Master’s Project.

The master’s programme consists of 3 modules: Compulsory; Specific; and Deepening

Compulsory Module

This module contains the advanced social and professional skills for the training of a high-performance team manager, and Event Organiser or a Protocol and Institutional Relations manager in the exercise of their duties. These are essential training contents for students, since that knowledge allows them to competently approach the professional exercise that this Master’s Degree requires. It refers to the compulsory subject called Managerial Skills.

 Specific Module

This module contains the specific knowledge associated with the fields of Event Organisation, Protocol and Institutional Relations. It is divided into three subjects with a total of 35.5 credits: Event Organisation; Protocol; and Institutional Relationships, which correspond to the contents of the aforementioned areas of knowledge. These subjects are developed during the first semester.

Deepening Module

It gives students the chance to choose a professional orientation for their Master’s, offering them internships in companies, or a research orientation, with the possibility to take a research-based subject. In both cases, students will have to take the subject known as End-of-Master’s Project. The total number of ECTS credit that a student must pass is 18.

The student will give value to the knowledge acquired during the MST through the implementation of a proposal related to Event Organisation, Protocol or an Institutional Relations Programme.

The TFM will be assessed by means of an oral public test after the student has passed at least 75% of the Master’s credits.

The student will be supervised by lecturers of this Master’s Degree, and the project will be defended before an evaluating board that will be determined by the Master’s management. The presentation and defence of the project, along with the fulfilment of the minimum requirements, will be a necessary condition to achieve this qualification.

A wide number of varied topics is offered so that students’ needs can be met. The different research topics or lines offered for students to carry out their TFM will be in keeping with the curricular development selected during the teaching/study period.

General Competences

  • Developing the organisation, planning and decision-making capacity
  • Training students in the development of professional managerial skills
  • Acquiring knowledge related to leadership and negotiation which helps to manage multidisciplinary work teams
  • Acquisition of theoretical-practical knowledge that improves the development of any type of event
  • Analytical and critical capacity to define protocol-related actions and situations which do not favour a good interrelationship between different institutions
  • Ability to innovate in the development of new lines, events and products
  • Knowledge of modern audiovisual tools linked to event production
  • Ability to communicate the knowledge acquired orally and in writing
  • Ability to collect, transcribe, analyse and evaluate data and information and to generate new knowledge
  • Adequate understanding of administrations, firms, institutions, public bodies and organisations in general, regulations and procedures needed to carry out events and other activities associated with Protocol and Institutional Relations

Specific Competences

  • Ability to identify and become aware of problems specific to integrated event management as well as to apply and develop original solutions and ideas to sort out these problems
  • Showing a reasonable degree of critical sense and intellectual curiosity about the new strategies which have emerged to establish good understanding across organisations
  • Ability to improve the professional skills and resources aimed at corporations’ development and innovation
  • Ability to know the state of the art of research in the fields of event organisation, protocol and institutional relations
  • Ability to organise the flow of generation, evaluation and selection of ideas and to apply them to integrated event management innovatively
  • Capacity for the identification of different leadership styles and the discovery of new working habits which may prove useful to initiate a high-performance work team’s development process
  • Ability to adapt the knowledge acquired in protocol matters to the definition of new problems and the analysis of the effects they have on mediation between states
  • Capacity for the step-to-step planning and development of a research project about event organisation, protocol or institutional relations, dominating techniques to draw up expository, interpretive, demonstrative and executive reports
  • Designing, developing and assessing the organisation of an event in an advanced way, taking into account the progress made in the context of protocol and institutional relations
    Ability to recognise the influence and importance of protocol as a tool for the proper development of understanding between states and to successfully implement actions which seek to achieve that aim
  • Ability to recognise and stress the link between innovation and creativity and its influence on event development
  • Having the capacity to know and apply the most suitable protocol tools for the completion of an organisation’s aims, thus approaching the creation, implementation and evaluation of decision-making from a strategic point of view.
  • Student’s ability to familiarise with personal brand creation tools in order to acquire a personal positioning towards the achievement of any aim
  • Getting to know and adapting to the duties of Protocol and Events professionals when it comes to professional ethics.
  • Knowing how to apply evaluation models in event organisation and how to select the data collection instruments best suited to each case
  • Ability to develop communication strategies favouring institutional relationships and event organisation
  • Showing an interest in continuous learning, knowledge updating and permanent vocational training both in research and in the professional sphere
  • Being able to know firms and the protocol specific to this field, endeavouring to apply protocol-related techniques, seeking the necessary innovations and their relationship with official institutional events.

Place reservation

The period to reserve a place in this Degree is fixed between January and Juny.

The place reservation payment will only be refunded in the event that a student should prove lack of compliance with the university access requirements, or due to serious personal reasons, in which case the centre will assess the continuity of payments.

Documentation to be submitted: photocopy of valid DNI [(Spanish) National Identity Document] or passport, a certified copy of the academic qualification and the payment slip for place reservation which must be sent by registered postal mail to the Technical Secretary’s Office of IMEP (admisiones@protocoloimep.com).

Enrolment

Fill in the form and send it to admisiones@protocoloimep.com.

  • Face-to-face modality lessons are imparted: from Monday to Thursday between 4 and 7pm.
  • Lessons will be taught at IMEP Alicante Headquarters – C/ Arzobispo Loaces, 3 03003 Alicante.
  •  The classroom where lessons are imparted is: 2th Floor

*Note: IMEP reserves the right to modify class venues and timetables for justified reasons.

Who it is addressed to

This post-graduate programme is aimed both at students and at professionals:

Students: Students who have taken official studies in communication or marketing areas and wish to continue their studies and specialise in the area of Event Organisation, Protocol and Institutional Relations. Studies of degrees such as Advertising and Public Relations, Corporate Communication, Marketing, Tourism… constitute a key profile in this Master’s Degree.

Students of the Official Degree in Event Organisation, Protocol and Institutional Relations will be able to complement their studies with the option of the research line where they can acquire the skills and tools required for research documentation and dissemination.

Because of its multidisciplinary nature, this MST is addressed to those graduates who want to complement their training in the field of Institutional Relations. It turns out to be a perfect complement for degrees such as Law, Political Science, Anthropology…

Event Organisation Professionals, Communication and Public Relations Consultants, Diplomacy professionals, Technical Experts of Public Institutions, Assistants and administrative staff in companies, Managing Directors (CEOs)… as well as those professionals interested in understanding the processes involved in the organisation and execution of any type of Event and its Protocol, together with Institutional Relations as the discipline in charge of establishing strategies for the transmission of lawful interests to Public Administrations.

– Delegada Máster Oficial

Modalities of the Degree

Face to face modality

  • Lessons are imparted Alicante
  • English lessons twice a week
  • You will be trained to obtain the Oxford English Official Certificate
  • The Official Master price includes the fees both for the exam and for the training

Distance Modality

  • Live lessons: you will be able to attend masterclasses in real time or watch them recorded.
  • Virtual Campus: Our virtual campus remains open 365 days a year, 24 hours a day
  • Personal tutor: you will never be alone; an individual follow-up of your evolution will be carried out from the very first day
  • Face-to-face exams: you will only have to come on the dates when official exams are held
  • Guaranteed practice periods: you will carry out your internships in companies through an agreement with Elche Miguel Hernández University during the last year of the degree

Official Documents of the Degree

Official nature of the degree
Associated Centre Verification
Degree verification report
Degree follow-up reports carried out by AVAP
Verification report
Distance modality acceptance
Subject name modification
Master Accreditation Report
Corrective and improvement action plan
Main degree results 2015-2016

Interesting Links

For any query/suggestion/complaint either by teachers or by students or potential customers, please contact Quality Manager, at the following e-mail address calidad@protocoloimep.com
Master enrolment form
Consult all the information on official scholarships
This formative programme does not permit to carry out ERASMUS
Consult all the information about IMEP’s own financial aid programme
Download all the information about the degree
Teacher Accreditation and Research Plan